ARCHITECTS OF SUCCESS
Lian China is a specialist consultancy providing bespoke, expert business services.
With our professional guidance, you can take the next step.
Directing your approach, fostering trust, steering you through the cultural differences, reducing your risk and ultimately leading to success. Let our expertise take the strain.
OUR APPROACH
1
Orientation & Roadmap
Fully understand your company and its goals in China and build a tailor-made strategic roadmap in line with your objectives
2
Leads &
Pitch
Lead generation and production of an irresistible pitch and communication kit to impress and support your offering.
3
Nurture &
Develop
From the initial meeting to actualization; converting your objectives to real business
OUR
OFFERINGS
STRATEGY & ROADMAP
We look at your whole business to examine what will appeal to China market and build a strategic roadmap for the growth in China
COMMUNICATION KIT
We Produce impressive communication materials in Chinese.
No opportunity will be lost in translation.
NEGOTIATION ADVISORY
We work throughout the process as an integral member of your team; attending meetings and negotiations to ensure a positive result.
PITCH COACHING
We build a 100% appropriate pitch, impressive and relevant to your Chinese audience.
BUSINESS DEVELOPMENT
We turn your existing leads into real contacts and prospective partners or investors
BRAND ADAPTATION
We build a branding strategy is China appropriate while in-keeping with company brand.
OUR TEAM
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BINGHUI DONG
FOUNDER & CEO
Binghui has a 20-year history of working cross culturally in business and marketing, pushing boundaries and excelling. Starting her career in media, Dong was a director of the primetime current affairs show on China Central Television (CCTV) and is an award-winning documentary director. Following her move to Israel, she worked as a senior executive in an Israeli new media firm. Binghui opened their Beijing office with over 90 employees, ultimately launching in 2008, 360quan.com the 3rd biggest social network site in China.
In 2009, Binghui returned to Israel to further her work forging relations between East and West. Working with Israeli businesses she promoted and aided relations with Chinese industry; hosting delegations, supporting negotiations and accompanying investors in their cross cultural pursuits. A long term project with an organic farm in China saw Binghui merge Israeli creativity with Chinese industry, successfully branding and marketing a product with Israeli designs. This innovative approach continued with work for a Panda nature reserve, a project that won a prestigious Graphis Award for branding.
Binghui has worked with businesses in a wide spectrum of industries, proving her flexibility and ability to quickly capture the essence of a business and successfully translate it into cross-cultural success. Her insight and experience as a marketer and business executive in both countries makes her the ideal cross-culture bridge for China-Israel business.
TALK TO US
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